Aurora Roofing

The Scope

UI/UX Design, Branding, Research, Wireframing, Prototyping, Responsive Web Design & SEO

The Problem

Not having a modern website within the roofing industry can lead to loss of potential revenue and awareness. Therefore, there was a heavy focus on converting users with call to action, alongside outlining the teams service offerings and strengthening the SEO for greater discovery.

Research

After interviews and conversations with the team I was able to attain a general sense of their competitors, from which I highlighted the strengths and weaknesses of those sites. This aided the creation of successful initial wireframe drafts which met the expectations initially set out to me.

Concept

A functional and professional modern 5-page website for a roofing agency, increasing customer retention, conversion and brand awareness.

Iteration

I frequently checked in with the team to make any necessary changes to the initial drafts, which were iterated on and reviewed several times until reaching the final product.

From here I was able to replicate this process with the initial wireframe drafts for the mobile versions, upon which I iterated and developed based on the feedback I recieved at the testing intervals of the project.

Now that I had confirmation on final brand guidelines and design choices, I was able to implement these consistently across the remaining pages to achieve a cohesive product which hit the brief and met the expectations of the company.

After I had completed the last pages of the site it was important to experiment with different type to ensure maximum SEO potential. After some conversations we came to a final decision on these details which concluded the project.

Final Product

Timeline

4 Week Design Process / Solo Project / 2024.

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