GUCCI

An in-store conceptual experience, made to get users back into physical stores after the COVID-19 lockdowns.

The Scope

UI/UX Design, 3D Design, App Design, Wireframing, Research & Prototyping

The Problem

In response to the significant decline in physical retail purchases, this project was aimed at revitalizing in-store experiences to motivate customers to return to physical locations.

Research

I conducted both primary and secondary research into the Gucci brand design and from this I decided I would keep with the traditional Gucci aesthetic and brand material. I also undertook surveys and interviews with the Gucci customer base to realize their pain points with the company and their current experience. Alongside this, I performed an in-person analysis of the store and its different components, where I created a service blueprint map (above) to help me find where the room for improvement and opportunity was.

Concept

Give people a reason to visit in store and create a talking point within the community, in aim of converting more sales. To achieve this, my idea was to implement a physical in-store assistant in the form of the Guccibot.

Iteration

As with all projects, I started by creating wireframes, for both the physical interface and the app interface. Below are a selection of these initial wireframe drafts.

It was important to maintain a consistent aesthetic across both the mobile and physical interfaces so in this early stage I decided on using a box layout with matching typograhy and colour.