ONLINE PLATFORM
and its live!
Kickoff is a social platform enabling users to meet up virtually and watch live football matches.
The Scope
UI/UX Design, Branding, 3D Design, Wireframing, Research & Prototyping
The Problem
As an avid football fan, I have become all too familiar with the growing piracy crisis the broadcast companies are facing when it comes to online streaming. So I wanted to try and find a solution which would appeal to both the companies and the fans.
Research
After undertaking many research studies, I came to the conclusion that fans would in fact be happier paying for a stable all in-one product. As shown in other case studies such as Limewire/Spotify, evidence shows devoted users will actally rather pay if the product is more conveniant and stable in comparison to the illegal alternatives.
Concept
I wanted to create a platform where fans could not only watch their team every week, but could also interact and network with other fans. So, I created a blueprint (shown below), which outlines the different functions and features of the service.
Iteration
Starting with wireframes allowed me to quickly sketch out ideas and then throughout the development of this project, frequent user testing sessions were conducted with the target market to ensure both the features and design was aligned with their expectations.
Once I was satisfied with the layout and user flow, I started developing the designs by adding content and experimenting with the execution of the different branding elements.
I used a small amount of 3D design to implement within the final concept, to do this I used Blender and Cinema 4D to create, light and render an environment which replicated how the environment could look if further developed.
Final Product
Timeline
12 Week Design Process / Solo Project / 2023.